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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations
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Strategic Sport Communication (Paperback, Third Edition)
Loot Price: R2,277
Discovery Miles 22 770
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Strategic Sport Communication (Paperback, Third Edition)
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Strategic Sport Communication, Third Edition, presents a
comprehensive examination of the evolving field of sport
communication. With a complete approach to the multifaceted and
interrelated applications of sport communication, this text will
help the reader understand modern trends and industry demands. The
book's topics align with the Common Professional Component topics
outlined by the Commission on Sport Management Accreditation
(COSMA). Organized into three parts for easy understanding, part I
familiarizes students with the field by defining sport
communication, presenting historical analysis, and providing an
extensive discussion of career opportunities. Part II focuses on
the elements of the Strategic Sport Communication Model (SSCM).
This model details the three main components of sport
communication: personal and organizational aspects of
communication, mediated communication in sport, and sport
communication services and support systems. Students will
understand how each component plays an integral role in sport
management, sport marketing, and operational goals at all levels of
sport organizations. Part III examines legal aspects and critical
sociological and cultural issues. Significant updates throughout
the third edition capture the evolution of sport communication: A
look at emerging communication platforms and modern technologies
such as fantasy sports and online gambling New content covering the
cutting-edge topics of customer-centric marketing, influencer
marketing, the rise of digital media in integrated marketing, and
the use of data analytics in marketing communication A new
discussion of digital public relations tools and new examples of
crises in sport, including a case study that provides a real-world
example of a crisis in sport communication Learning aids-including
key terms, chapter objectives, and chapter wrap-ups with review
questions and individual exercises-provide for an engaging and
focused learning experience. Updated for this edition, Sport
Communication at Work sidebars feature industry experts applying
chapter content, and Profile of a Sport Communicator sidebars
highlight professional opportunities. In Strategic Sport
Communication, Third Edition, students will develop a thorough
understanding of the vast and varied field of sport communication.
As the exciting field of sport communication continues to present
new challenges, the analysis provided within this text will provide
the foundational and theoretical understanding necessary for
aspiring sport communication professionals to succeed.
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