An indispensable guide to thriving in a challenging sales
environment As a sales professional, you know that it's harder to
sell in tough times-whether it's a recession, industry-wide
challenge, or global pandemic. You may also have noticed that some
salespeople and managers not only survive, but thrive through tough
times. How do they do it? What do they do to thrive through
adversity? Paul Reilly explains it all in Selling Through Tough
Times: Customers buy differently in tough times, so salespeople
need to sell differently in tough times. In this eye-opening and
indispensable guide, he shows how to develop the right mindset and
adapt your skills to prevail in even the most challenging selling
climate. His plan includes both immediate, hands-on action plans
(including six Daily Mental Flex activities) as well as
longer-range strategies to ensure you (and your team) never get
caught on the back foot again. While the principals of selling are
constant, Reilly demonstrates how changing your tactics in tough
times will not only help you through current difficulties, but help
you emerge stronger. You'll discover how to redefine value in
customer terms, reposition products and services, and how to employ
different persuasion tactics. You'll also learn how to select and
pursue the right opportunities, win more deals,
and-crucially-protect profit by embracing the "tough timers" mental
attitude. Tough times are inevitable and often unpredictable. But
in Selling Through Tough Times, you'll find the tools and mindset
you need to power through them-and come out on top.
General
Imprint: |
McGraw-Hill Education
|
Country of origin: |
United States |
Release date: |
October 2021 |
First published: |
2022 |
Authors: |
Paul Reilly
|
Dimensions: |
236 x 163 x 28mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
288 |
ISBN-13: |
978-1-264-26656-2 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-264-26656-1 |
Barcode: |
9781264266562 |
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