Revenue management is concerned with maximizing revenue flows while
controlling costs and offers a new framework for locating
conventional management accounting concepts and methods, in
combination with notions of yield management, pricing and process
management. The revenue objective provides a unifying goal for the
aforementioned concepts and methods that are especially suitable
for service organizations where revenue considerations are
inextricably linked to the activities performed. This book places
revenue management at the forefront of management accounting with
cost management and performance measurement in supporting roles.
Revenue management introduces new ideas such as yield management,
while uniting previously disparate subjects such as project
management, capacity costing, and the theory of constraints.
General
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