The Routledge Companion to Marketing and Feminism (Hardcover)

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Companions in Marketing, Advertising and Communication
Release date:	February 2022
First published:	2022
Editors:	Pauline Maclaran • Lorna Stevens • Olga Kravets
Dimensions:	246 x 174 x 36mm (L x W x T)
Format:	Hardcover
Pages:	490
ISBN-13:	978-0-367-47757-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Gender studies > General Books > Social sciences > Sociology, social studies > Social institutions > Work & labour Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-367-47757-2
Barcode:	9780367477578

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