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Books > History > History of specific subjects > Social & cultural history
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Experiential Retailing - Concepts and Strategies That Sell (Paperback)
Loot Price: R2,280
Discovery Miles 22 800
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Experiential Retailing - Concepts and Strategies That Sell (Paperback)
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Taking an innovative and interdisciplinary approach, Experiential
Retailing moves beyond the traditional model of product assortment.
It examines the history of retailing and consumption, and how
cultural attitudes have changed over time. Different types of
shopping experiences are described, and anecdotes and illustrations
demonstrate strategies for success. Incisive, sensory, and
entertaining, the text provides exciting new concepts for
understanding this global phenomenon.
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