Experiential Retailing - Concepts and Strategies That Sell (Paperback)

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

General

Imprint:	Fairchild Books
Country of origin:	United Kingdom
Release date:	2020
Authors:	Pauline Sullivan • Youn-kyung Kim • Judith Forney
Dimensions:	280 x 215mm (L x W)
Format:	Paperback
Pages:	480
ISBN-13:	978-1-5013-6415-0
Categories:	Books > Humanities > History > History of specific subjects > Social & cultural history Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > History > History of specific subjects > Social & cultural history
LSN:	1-5013-6415-4
Barcode:	9781501364150

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