Through a comprehensive analysis of cognitive factors and
eco-innovation attributes, this book provides an understanding into
why and how renewable energy technologies are adopted in an
emerging market. Drawing on theories such as theory of reasoned
action and theory of planned behaviour, Eco-Innovations in Emerging
Markets proposes an extended cognitive model to analyse consumer
behaviour in this area. Through the use of advanced statistical
techniques such as Partial Least Squares, the book presents
empirical data and discusses the implications they pose for policy
makers and corporate managers.
General
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