Eco-Innovations in Emerging Markets - Analyzing Consumer Behaviour and Adaptability (Hardcover, 1st ed. 2016)

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	June 2016
First published:	2016
Authors:	Pavel Reyes Mercado
Dimensions:	210 x 148 x 11mm (L x W x T)
Format:	Hardcover
Pages:	131
Edition:	1st ed. 2016
ISBN-13:	978-1-137-58741-1
Categories:	Books > Business & Economics > Economics > Development economics Books > Professional & Technical > Energy technology & engineering > Alternative & renewable energy sources & technology Books > Earth & environment > The environment > Environmental economics > Sustainability
LSN:	1-137-58741-5
Barcode:	9781137587411

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