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Foreign Investment Promotion - Governance and Implementation in Central-Eastern European Regions (Hardcover, 1st ed. 2019)
Loot Price: R3,473
Discovery Miles 34 730
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Foreign Investment Promotion - Governance and Implementation in Central-Eastern European Regions (Hardcover, 1st ed. 2019)
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Analysing foreign investment promotion at a regional level in the
Czech Republic, Poland and Slovakia, the book applies regional
science, international business, and place marketing concepts to
explore how Central Eastern European Countries compete for
multinational firms. Taking a multidisciplinary approach, the
author places special emphasis on promotion and its role within a
wider context of regional strategies aimed at inward investment
attraction. With useful insights for policy-makers, the book
combines theory with empirical evidence and provides valuable
reading for those researching international business location,
place marketing and regional development.
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