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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Services Management - Pearson New International Edition (Paperback, Pearson new international ed)
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Services Management - Pearson New International Edition (Paperback, Pearson new international ed)
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For Services Management/Marketing or Marketing courses,
particularly for undergraduate and graduate programs in Hospitality
Management, Tourism Management, Leisure Management and Retail
Management. This book addresses the hospitality industry from a
services management perspective, offering the reader a series of
management concepts - operations, marketing and human resources -
all of which are capable of being effectively incorporated into all
hospitality operations. The book's focus is on the ever-increasing
demand of customers for service quality, as well as the other
challenges facing hospitality establishments today - including
intense competition, globalization, and technological innovation.
This book stresses the point that in all services, including
hospitality services, the human element (both employees and
customers) is absolutely crucial - in selling services, hospitality
enterprises are 'selling' personal relationships. Hospitality
providers of all types will benefit from adopting the management
philosophies and practices in this book - ones that have proven so
effective in other service sectors.
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