For courses in Entrepreneurship and Small Business Management. At
the heart of a successful business is a sound business plan.
Capturing this reality, Entrepreneurship, 4th Edition focuses on
basic entrepreneurial concepts and demonstrates how to develop an
effective and thorough business plan. Organized in two-parts, it
discusses ways to start, manage and grow a business, all within the
context of a sound business plan. Unique in emphasis, it blends
theory and practice, current entrepreneurial research and concerns,
and step-by-step guidelines for developing a business plan. Case
examples and sample business plans keep readers motivated and help
them learn how to transform their own ideas into their own
entrepreneurial success.
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