Business and ecology, Hansen and Christensen assert, are bound
together in ways few yet recognize. Ecology represents a true
megatrend of increasing strength--a megatrend that impacts new
products and production methods, new markets and marketing, new
legislation, and new business ethics and business structures. In
fact, they contend, a whole new focus from business is
emerging--and even more: a new world view. This book presents and
discusses an ecological world view and applies it to all aspects of
business from opportunities for profit to ethics.
Hansen and Christensen present a novel application of ecological
reasoning: they show that ecosystems theory lays down premises for
a promising theory of change and resistance to change in the area
of management and organization. Further, knowledge about ancient
man, as he evolved in his ecological niche, is shown to be vital
for an understanding and ability to handle interhuman challenges
and general problems in modern enterprises. This book challenges
the existing contributions from business and industry to the
general efforts to solve global environmental problems. The authors
point out degrees of greening and discount the blind faith in the
benefits of sustainable growth. This book will be of interest to
managers on all levels of business, as well as those involved in
public/economic policy issues, and to students and scholars of
business administration.
General
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