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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Collaborative Research Design - Working with Business for Meaningful Findings (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R2,880
Discovery Miles 28 800
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Collaborative Research Design - Working with Business for Meaningful Findings (Paperback, Softcover reprint of the original 1st ed. 2018)
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This book articulates and interconnects a range of research methods
for the investigation of business management processes. It
introduces new directions that both recognise the business
community as stakeholders in the research process and seek to
include them in that process. The book presents a range of
contemporary research methods with particular focus on those that
allow insights into business managers' thoughts and behaviours. It
includes fresh views on traditional research designs, for example
new approaches to using literature reviews, experiments, interviews
and observation studies. It also considers cutting-edge research
methods, such as the use of vignettes, workshops, improvisation and
theatre, as well as computer-based simulation. In addition to
discussing new approaches to data capture and data generation, it
presents new methods of data analysis by considering various forms
of models and modelling, new forms of computer-aided text analysis
and innovative approaches to data display. Finally, the book
provides a link between the philosophical underpinnings of research
and the different research methods presented. This is often
neglected but undertaking the knowledge-generating journey that is
research includes having a view on reality and marrying this to
beliefs about how the reality to be investigated can be best
expedited.
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