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Sociometrics and Human Relationships - Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance (Hardcover)
Loot Price: R1,314
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Sociometrics and Human Relationships - Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance (Hardcover)
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Sociometrics and Human Relationships translates the latest academic
research into practical business strategies and techniques as well
as actionable insights, providing a wealth of examples for social
network analysis and predicting trends. Gloor illustrates how to
improve organizational performance by optimizing communication and
collaboration through email. Based on Collaborative Innovation
Networks courses which have been taught for over a decade to
students forming virtual teams across a number of universities,
Gloor shows readers how to leverage virtual collaborative
creativity in the Internet age, and helps them understand and apply
the dynamics of online communication via a variety of tools. Gloor
has also created a tool that analyses all types of social media
such as: Twitter, Wikipedia, online blogs and Facebook as well as
email or Skype logs to predict election outcomes, perception and
strength of brands, customer and employment satisfaction, or
fraudulent behavior. Gloor explains how to use his tool, Condor, to
visualize, monitor and manage brands, products and topics online,
as well as analyzing organizations through their email networks.
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