The station book trade in Germany must currently face new
challenges: the possible abandoning of opening hours, the shift of
press sales to non-press outlets and above all, the concentration
of book and press sales in large media and trading companies.
Against the backdrop of historical developments, Peter Brummund
analyses the specialities of this section of the book and press
marketing business. He is the author of a number of important
studies on this topic and has worked in the press for years, in
publishing houses, and lately in his own national marketing and
import business. This handbook is the first unique study of the
branch offering concise knowledge on the station book trade, a
subject much neglected until now. It demonstrates ideas and
strategies on how the branch can develop further and secure its
future even under the difficult market conditions.
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