Bahnhofsbuchhandel - Von Der Versorgung Mit Reiseliteralien Zum Premiumhandel Fur Zeitungen Und Zeitschriften (German, Hardcover)

The station book trade in Germany must currently face new challenges: the possible abandoning of opening hours, the shift of press sales to non-press outlets and above all, the concentration of book and press sales in large media and trading companies. Against the backdrop of historical developments, Peter Brummund analyses the specialities of this section of the book and press marketing business. He is the author of a number of important studies on this topic and has worked in the press for years, in publishing houses, and lately in his own national marketing and import business. This handbook is the first unique study of the branch offering concise knowledge on the station book trade, a subject much neglected until now. It demonstrates ideas and strategies on how the branch can develop further and secure its future even under the difficult market conditions.

General

Imprint:	K.G. Saur Verlag
Country of origin:	United States
Series:	Dortmunder Beitrage Zur Zeitungsforschung, 61
Release date:	April 2005
Authors:	Peter Brummund
Dimensions:	234 x 156 x 11mm (L x W x T)
Format:	Hardcover - Unsewn / adhesive bound
Pages:	112
ISBN-13:	978-3-598-21327-4
Languages:	German
Categories:	Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Promotions
LSN:	3-598-21327-1
Barcode:	9783598213274

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!