Drawing upon cutting edge research from academia but expressed
clearly and concisely for the busy person seeking practical
inspiration, Leading Innovation, Creativity and Enterprise will
feature numerous case examples from companies such as Virgin,
Pfizer, Roche and Fuji Film. The book deals with questions such as:
What are the roots of creativity and imagination? * How can we
create the physiological and mental states under which creativity
happens naturally rather than having to rely on creative thinking
tools? * What kind of leadership is required to make creativity and
innovation business as usual behaviours in your enterprise? * What
is the role of technique in engendering creativity within teams?
What are the most effective and reliable recipes for team based
creativity? * What ensures that creativity turns into innovation?
What stops it? In exploring these questions, the book will show you
how to produce and lead creative teams, as well as build an
innovative company culture.
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