`A splendid analysis of how an automotive industry based on mass
production has become an alien in our time - where diversity and
personalised products and services have become the norm. Peter
Wells presents an intriguing analysis of how the automotive
industry can find ways forward and re-invent itself. A must read
for all interested in sustainable mobility, as well as strategists
in the automotive industry.' - Arnold Tukker, TNO Built Environment
and Geosciences, The Netherlands `The Automotive Industry in an Era
of Eco-Austerity examines how we can achieve sustainable personal
mobility, using a wide range of ideas and concepts. As the author
stresses, this is not about the search for the best single
technology for developing a sustainable car - it is much wider than
that. Rather this book is about the fact that fundamental change is
needed. Anyone interested in the auto industry should read it -
much recommended.' - David Bailey, Coventry University, UK `What
the global automotive industry needs right now is ideas and this
book is packed with them. Dr Wells is a master of turning a topic
on its head in order to approach it from an angle that is both
unique and enlightening. This book should be required reading for
decision makers within the automakers, suppliers and governments,
whose job it will be to shape the auto industry of tomorrow.' -
Gareth Owen Davies, AutomotiveWorld.com The Automotive Industry in
an Era of Eco-Austerity analyses the future prospects of the
largest manufacturing sector in the world, the automotive industry,
at a time of unprecedented global financial crisis and unrelenting
environmental pressure. This unique book seeks to combine economic
analysis with the environmental research to arrive at a
comprehensive understanding of the forces that shape change in the
automotive industry. It eschews the usual focus on technologies,
and gives more attention to the impact of change on the business
models and strategies adopted by the vehicle manufacturers, the
scope for new entrants, and the implications for policy-makers.
This richly textured book concludes that the achievement of a
sustainable automotive industry will not be possible with `one best
way', but that myriad technologies and business concepts, grounded
in the distinct needs of different places and consumers, will be
the basis of the future of mobility. Drawing on a wealth of
industry data by virtue of the authors' record of many years
researching the industry, this book will be invaluable to both
students and researchers working within transport, industrial
ecology, automobility, industrial policy, economics, regional
development, sustainability, technology, and business models.
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