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Authenticity and the Cultural Politics of Work - New Forms of Informal Control (Hardcover)
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Authenticity and the Cultural Politics of Work - New Forms of Informal Control (Hardcover)
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The 'personal' was once something to be put to one side in the work
place: a 'professional manner' entailed the suppression of private
life and feelings. Now many large corporations can be found
exhorting their employees to simply be themselves.
This book critically investigates the increasing popularity of
personal authenticity in corporate ideology and practice. Rather
than have workers adhere to depersonalising bureaucratic rules or
homogenous cultural norms, many large corporations now invite
employees to simply be themselves. Alternative lifestyles,
consumption, ethics, identity, sexuality, fun, and even dissent are
now celebrated since employees are presumed to be more motivated if
they can just be themselves.
Does this freedom to express one's authenticity in the workplace
finally herald the end of corporate control? To answer this
question, the author places this concern with authenticity within a
political framework and demonstrates how it might represent an even
more insidious form of cultural domination. The book especially
focuses on the way in which private and non-work selves are
prospected and put to work in the firm. The ideas of Hardt and
Negri and the Italian autonomist movement are used to show how
common forms of association and co-operation outside of commodified
work are the inspiration for personal authenticity. It is the
vibrancy, energy and creativity of this non-commodified stratum of
social life that managerialism now aims to exploit. Each chapter
explores how this is achieved and highlights the worker resistance
that is provoked as a result. The book concludes by demonstrating
how the discourse of freedom underlying the managerial version of
authenticity harbours potential for a radical transformation of the
contemporary corporate form.
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