Today everyone - whether they know it or not - is in the "emotional
transportation" business. More and more, success is won by creating
compelling stories that have the power to move partners,
shareholders, customers, and employees to action. Simply put, if
you can't tell it, you can't sell it. And this book tells you how
to do both.
Historically, stories have always been igniters of action, moving
people to do things. But only recently has it become clear that
"purposeful "stories - those created with a specific mission in
mind - are absolutely essential in persuading others to support a
vision, dream or cause.
Peter Guber, whose executive and entrepreneurial accomplishments
have made him a success in multiple" "industries, has long relied
on "purposeful story telling" to motivate, win over, shape, engage
and sell. Indeed, what began as knack for telling stories as an
entertainment industry executive has, through years of perspiration
and inspiration, evolved into a set of principles that anyone can
use to achieve their goals.
In" Tell to Win, "Guber shows how to move beyond soulless Power
Point slides, facts, and figures to create purposeful stories that
can serve as powerful calls to action. Among his techniques:
*Capture your audience's attention first, fast and foremost
*Motivate your listeners by demonstrating authenticity
*Build your "tell" around "what's in it for them"
*Change passive listeners into active participants
*Use "state-of-the-heart" technology online and offline to make
sure audience commitment remains strong
To validate the power of telling purposeful stories, Guber includes
in this book a remarkably diverse number of "voices" - master
tellers with whom he's shared experiences. They include YouTube
founder Chad Hurley, NBA champion Pat Riley, clothing designer
Normal Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour
CEO Kevin Plank, former South African president Nelson Mandela,
magician David Copperfield, film director Steven Spielberg,
novelist Nora Roberts, rock legend Gene Simmons, and physician and
author Deepak Chopra.
After listening to this extraordinary mix of voices, you'll know
how to craft, deliver -- and own - a story that is truly
compelling, one capable of turning others into viral advocates for
your goal.
General
Imprint: |
Profile Books Ltd
|
Country of origin: |
United Kingdom |
Release date: |
May 2011 |
First published: |
March 2011 |
Authors: |
Peter Guber
|
Dimensions: |
216 x 135 x 20mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
272 |
ISBN-13: |
978-1-84668-556-9 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-84668-556-7 |
Barcode: |
9781846685569 |
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