CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly
accepted that the consumer is now centre stage in modern Britain,
rather than the worker or producer. Consumer choice is widely
regarded as the major source of self-definition and identity rather
than productive activity. Politicians vie with each other to
fashion their appeal to 'citizen-consumers'. When and how did these
profound changes occur? Which historical alternatives were pushed
to the margins in the process? In what ways did the everyday
consumer practices and forms of consumer organising adopted by both
middle and working-class men and women shape the outcomes? This
study of the making of consumer culture in Britain since 1800
explores these questions, introduces students to major debates and
cuts a distinctive path through this vibrant field. It suggests
that the consumer culture that emerged during this period was
shaped as much by political relationships as it was by economic and
social factors.
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