In this brand new textbook, Peter J. Buckley, Peter Enderwick, and
Adam R. Cross bring a wealth of experience and a truly global
approach to the study of international business. A thorough
grounding in economic and international business theory is
complemented by examples and extended cases from six continents.
The Global Factory framework, developed by Peter J. Buckley, is
used throughout the book to form an overarching, coherent and
accessible model for understanding how businesses operate globally.
The framework brings together economics and other perspectives,
including social anthropology, political economy, and management,
to explain how international businesses integrate to produce goods
and services, and places international business theories firmly in
their global context. An international range of examples and
extended cases link theory to management practices throughout,
preparing students for the challenges faced in the real world of
business. Engaging examples include internationally-recognised
multi-national enterprises such as Apple, Airbnb, and Uber, as well
as companies from emerging markets such as Laos, Brazil, and
Ethiopia. Opening cases discuss real challenges confronted by
international businesses and invite students to devise their own
solutions. Closing cases and IB Insights allow students to engage
and reflect on international business practices at real, global
companies. Additional learning features include Topics for Debate,
which encourage students to view international business through a
critical lens, and Research Insights, which provide commentary on
seminal international business research, and introduce students to
key scholarship. The accompanying online resources provide superior
ready-to-use support for both students and lecturers: For students:
Links to seminal articles as highlighted in the Research Insights
feature, with commentary encouraging students to critique them
Internet activities to develop skills in research, data collection,
and analysis Web links to sources of data accompanied by a brief
critical commentary and user guide Multiple-choice questions with
instant feedback IB decision-aids For lecturers: Additional shorter
and longer case studies with exemplar answers Links to video clips
including a short paragraph of critical commentary Comprehensive
customisable PowerPoint slides Test bank Tutorial activities
Suggested assignment and discussion questions Instructor's manual
including guidance from the authors on the case study questions, IB
challenges, and Topics for Debate features
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