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Books > Business & Economics > Business & management > Business strategy
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The Competitive Advantage of Emerging Market Multinationals (Paperback, New)
Loot Price: R1,167
Discovery Miles 11 670
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The Competitive Advantage of Emerging Market Multinationals (Paperback, New)
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Multinationals from Brazil, Russia, India and China, known as the
BRIC countries, are a new and powerful force in global competition
and are challenging the incumbency of much older global companies
from the developed world. Emerging market multinational enterprises
(EMNEs) now account for a quarter of foreign investment in the
world, are a prolific source of innovation and make almost one in
three cross-border acquisitions globally. Despite this, traditional
theories of international business do not provide a satisfactory
explanation of their behaviour or performance. The authors of this
book shine new light on the rise of the EMNEs and how they have
built a competitive advantage through innovation, novel
configurations of their international value chains and the
acquisition of companies overseas. Any manager, policy maker or
researcher who wishes to understand the emergence of this new breed
of multinational will find this book an invaluable resource.
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