Astute Competition - The Economics of Strategic Diversity (Hardcover)

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity.
This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly.
The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
*Proposes of fourth field of economics (i.e., macro, micro, industrial organization-IO, and economics of diversity)
*Presents the basics of economics of diversity
*Discusses practical application methods

General

Imprint:	Elsevier Science Ltd
Country of origin:	United Kingdom
Series:	Technology, Innovation, Entrepreneurship and Competitive Strategy
Release date:	December 2006
First published:	2006
Authors:	Peter Johnson
Editors:	Howard Thomas
Dimensions:	240 x 165 x 23mm (L x W x T)
Format:	Hardcover
Pages:	242
ISBN-13:	978-0-08-045321-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN:	0-08-045321-X
Barcode:	9780080453217

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