The airline industry is a vast international business that is
central to world economies. In today's environment, it faces many
challenges and a tight operational strategy is vital to survive.
In-flight catering is a central part of these strategies at all
levels: be they customer satisfaction, marketing, operations or
logistics. Fully endorsed by the International Flight Catering
Association, Flight Catering is an authoritative guide to this
specialised and vital area on the catering industry. With an
international team of contributions from both academia and industry
it provides a user friendly guide, taking the reader through every
aspect from marketing and on board service, to cost control and
logistics.
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