Everyone encounters statistics on a daily basis. They are used in
proposals, reports, requests, and advertisements, among others, to
support assertions, opinions, and theories. Unless you're a trained
statistician, it can be bewildering. What are the numbers really
saying or not saying? Better Business Decisions from Data:
Statistical Analysis for Professional Success provides the answers
to these questions and more. It will show you how to use
statistical data to improve small, every-day management judgments
as well as major business decisions with potentially serious
consequences. Author Peter Kenny-with deep experience in
industry-believes that "while the methods of statistics can be
complicated, the meaning of statistics is not." He first outlines
the ways in which we are frequently misled by statistical results,
either because of our lack of understanding or because we are being
misled intentionally. Then he offers sound approaches for
understanding and assessing statistical data to make excellent
decisions. Kenny assumes no prior knowledge of statistical
techniques; he explains concepts simply and shows how the tools are
used in various business situations. With the arrival of Big Data,
statistical processing has taken on a new level of importance.
Kenny lays a foundation for understanding the importance and value
of Big Data, and then he shows how mined data can help you see your
business in a new light and uncover opportunity. Among other
things, this book covers: How statistics can help you assess the
probability of a successful outcome How data is collected, sampled,
and best interpreted How to make effective forecasts based on the
data at hand How to spot the misuse or abuse of statistical
evidence in advertisements, reports, and proposals How to
commission a statistical analysis Arranged in seven
parts-Uncertainties, Data, Samples, Comparisons, Relationships,
Forecasts, and Big Data-Better Business Decisions from Data is a
guide for busy people in general management, finance, marketing,
operations, and other business disciplines who run across
statistics on a daily or weekly basis. You'll return to it again
and again as new challenges emerge, making better decisions each
time that boost your organization's fortunes-as well as your own.
General
Imprint: |
Apress
|
Country of origin: |
United States |
Release date: |
June 2014 |
First published: |
2014 |
Authors: |
Peter Kenny
|
Dimensions: |
254 x 178 x 23mm (L x W x T) |
Format: |
Paperback
|
Pages: |
288 |
Edition: |
1st ed. |
ISBN-13: |
978-1-4842-0185-5 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-4842-0185-X |
Barcode: |
9781484201855 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!