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Books > Social sciences > Sociology, social studies > Social work > Charities & voluntary services
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In Chocolate We Trust - The Hershey Company Town Unwrapped (Hardcover)
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In Chocolate We Trust - The Hershey Company Town Unwrapped (Hardcover)
Series: Contemporary Ethnography
Expected to ship within 10 - 15 working days
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In Chocolate We Trust takes readers inside modern-day Hershey,
Pennsylvania, headquarters of the iconic Hershey brand. A
destination for chocolate enthusiasts since the early 1900s,
Hershey has transformed from a model industrial town into a
multifaceted suburbia powered by philanthropy. At its heart lies
the Milton Hershey School Trust, a charitable trust with a mandate
to serve "social orphans" and a $12 billion endowment amassed from
Hershey Company profits. The trust is a longstanding source of
pride for people who call Hershey home and revere its benevolent
capitalist founder-but in recent years it has become a subject of
controversy and intrigue. Using interviews, participant
observation, and archival research, anthropologist Peter Kurie
returns to his hometown to examine the legacy of the Hershey Trust
among local residents, company employees, and alumni of the K-12
Milton Hershey School. He arrives just as a scandal erupts that
raises questions about the outsized power of the private trust over
public life. Kurie draws on diverse voices across the community to
show how philanthropy stirs passions and interests well beyond
intended beneficiaries. In Chocolate We Trust reveals the cultural
significance of Hershey as a forerunner to socially conscious
corporations and the cult of the entrepreneur-philanthropist. The
Hershey story encapsulates the dreams and wishes of today's
consumer-citizens: the dream of becoming personally successful, and
the wish that the most affluent among us will serve the common
good.
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