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The Mao of Business - Guerrilla Trade Techniques for the New China (Hardcover)
Loot Price: R1,691
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The Mao of Business - Guerrilla Trade Techniques for the New China (Hardcover)
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In the past 20 years, there has been an avalanche of books and
articles on doing business in Asia, using what are commonly
referred to as "Asian values." Most of these books rely upon the
works of the Chinese classics, such Sun Tzu's "The Art of War", or
by classical Japanese authors such as Musashi's "Book of Five
Rings".Peter Levenda, a seasoned trader with more than 20 years of
experience dealing extensively (and successfully) with the Chinese
market, contends that such books don't prepare anyone for the
mundane practicalities of handling a Chinese business negotiation.
They do a disservice by implying that a knowledge of Chinese
classical literature will adequately prepare one for the intense
experience of selling to or buying from the Chinese and they tend
to ignore one essential fact about the central Chinese experience
of the last 60 years: the Communist Revolution and the enigma of
Chairman Mao Ze Dong.In "The Mao of Business", Levenda reveals the
secrets of the day-to-day negotiations, project identification,
financing, distribution, the ubiquitous sales agent, and the
inescapable business banquet in China. Since 1984 Levenda has
travelled continuously to China and has visited almost every
province in the search for profitable business relationships.
During that time he realized the extent to which the sayings of
Chairman Mao exerted an influence over the minds and activities of
his customers, and he was never without his own copy of the Little
Red Book.
General
Imprint: |
Continuum International Publishing Group Ltd.
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Country of origin: |
United Kingdom |
Release date: |
December 2007 |
First published: |
October 2007 |
Authors: |
Peter Levenda
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Dimensions: |
198 x 129 x 22mm (L x W x T) |
Format: |
Hardcover
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Pages: |
240 |
ISBN-13: |
978-0-8264-2851-6 |
Languages: |
English
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Subtitles: |
English
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Categories: |
Books >
Business & Economics >
Business & management >
International business
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LSN: |
0-8264-2851-7 |
Barcode: |
9780826428516 |
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