The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace (Paperback, Ed)

Build a better business-through your Personal Branding.. .

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive product persona that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, "The Brand Called You" will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.. .

If you want to be rich and famous, read this book.-Al Ries, coauthor of "The 22 Immutable Laws of Branding,"

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