The Business of Resort Management (Paperback)

How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor.
The major features of resort development covered by this book include:
-Environmental scanning of principal external and internal influential factors
-The curse and blessings of seasonality
-Competition for people's recreation and retirement dollars
-Guest activity programming
-Environmental issues
-Cruise ships as mobile resorts
-Staffing issues in isolated areas
-Financial challenges for owners and operators alike
-Risk Management
-Mutually beneficial options for various stakeholders
Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts - large and small, urban and rural - to illustrate what can be achieved.
-Identifies the challenges and options facing developers and investors in creating successful and sustainableresorts
-Focuses on the different needs and priorities of urban and rural resorts using comparative international case studies
-Uses logical and helpful division of internal (e.g. property management) and external (e.g. market needs) challenges and strategies.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	October 2007
First published:	October 2007
Authors:	Peter Murphy
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Paperback
Pages:	360
ISBN-13:	978-0-7506-6661-9
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	0-7506-6661-7
Barcode:	9780750666619

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!