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The CMO of People - Manage Employees Like Customers (Paperback, 2nd Revised edition)
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The CMO of People - Manage Employees Like Customers (Paperback, 2nd Revised edition)
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The extremely positive response to the first edition of The CMO of
People from both practitioners and educators spoke of the value of
fresh ideas along with specific steps on how to execute them. This
second edition of Peter Navin and David Creelman's pathbreaking
book, with new sections including industry leaders' insights from
Nike, UKG, and DocuSign, corroborates the approach that sees the
CMO of People as a business focused people function that utilizes
the proven tools of the marketing function and creates a
predictable and immersive employee experience that drives
productivity and performance. If the human resources function in
your talent-centric organization is not bringing the excitement and
business impact it should, you need a new mental model that
approaches getting the best from people with the same mindset
marketing uses to get the best results with customers. Just as the
Chief Marketing Officer curates an experience to get the best
lifetime value from customers, the head of HR, the CMO of People,
can curate an experience to get the best lifetime value from
employees. This unique book discusses: What it takes to change the
character and intensity of an organization How to run HR so that it
has impact Why we need to structure the HR department differently
How to find unconventional people to staff this unconventional
model How to create a predictable and immersive end-to-end
experience for employees How a CMO of People can overcome barriers
and drive performance
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