As technology has opened new windows into the brain, it has
clarified what happens there when people make decisions about
money. This clarity has produced a new science called
neuroeconomics, which addresses diverse questions, such as why
people save, buy stocks, steal, and overspend. The many different
methods used in neuroeconomics have, however, often yielded unclear
findings about the quality of these decisions, primarily because
the field has lacked both guidelines for categorizing the different
aspects of quality, and guidelines for selecting methods to study
these aspects. Before this book, in which Peter Politser guides the
reader through the different regions of study, there was no
scientific guide for those interested in neuroeconomics. Politser
shows how to evaluate specific elements of choice, such as regret,
expectation, risk, ambiguity, time preference, and learning, and
surveys economic and behavioral models of decision making skills.
He reviews the neural correlates of decisional impairments and
inconsistenciesclarifying, for example, why we do not recall what
we experience, experience what we expect, or like what we want, and
provides detailed tables of decision-making skills, their neural
correlates, and possible impairments. Politser also considers what
the field of neuroeconomics may add to future conceptions of
decision making, and outlines the limitations of various studies of
different capacities. He then introduces a broader field for the
design and interpretation of neuroeconomic studiesa
neuroepidemiology of decision making. Everyone who wants to
understand the research in neuroeconomics or use its methods should
read this book. Its accessible text, along with an extensive
glossary, will guide those with little economic or neuroscience
background, and make the book an excellent supplement for courses
on neuroscience and decision making.
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