Collecting, Managing, and Assessing Data Using Sample Surveys (Paperback, New)

Collecting, Managing, and Assessing Data Using Sample Surveys provides a thorough, step-by-step guide to the design and implementation of surveys. Beginning with a primer on basic statistics, the first half of the book takes readers on a comprehensive tour through the basics of survey design. Topics covered include the ethics of surveys, the design of survey procedures, the design of the survey instrument, how to write questions and how to draw representative samples. Having shown readers how to design surveys, the second half of the book discusses a number of issues surrounding their implementation, including repetitive surveys, the economics of surveys, web-based surveys, coding and data entry, data expansion and weighting, the issue of non-response, and the documenting and archiving of survey data. The book is an excellent introduction to the use of surveys for graduate students as well as a useful reference work for scholars and professionals.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	2012
First published:	2012
Authors:	Peter Stopher
Dimensions:	247 x 175 x 26mm (L x W x T)
Format:	Paperback - Trade
Pages:	560
Edition:	New
ISBN-13:	978-0-521-68187-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Promotions
LSN:	0-521-68187-1
Barcode:	9780521681872

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!