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Facing Public Interest - The Ethical Challenge to Business Policy and Corporate Communications (Hardcover, 1995 ed.)
Loot Price: R3,031
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Facing Public Interest - The Ethical Challenge to Business Policy and Corporate Communications (Hardcover, 1995 ed.)
Series: Issues in Business Ethics, 8
Expected to ship within 10 - 15 working days
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Strictly speaking, there is no such thing as private business since
business activities have widespread and sometimes far-reaching
impacts on the community. The side-effects of entrepreneurial
decision making - increasing unemployment, for instance, or
pollution - increasingly expose corporations to the public gaze,
with management in the limelight. Facing Public Interest opens up
new vistas on business policy and corporate communications facing
public interest. The relationship between private enterprise and
public interest is subjected to an ethical examination,
highlighting the role of the general public as a locus of morality
for business and the guiding concept of a corporate dialogue
between management and the concerned public. Instructive case
studies are also presented. The volume not only proposes corporate
dialogue: it puts into practice. Business leaders, representatives
of citizens' groups, public affairs consultants, and academics
discuss the topics thoroughly and thoughtfully in the best
contributions to the seventh conference on the European Business
Ethics Network, held at the University of St. Gallen in September
1994.
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