How to Win Customers in the Digital World - Total Action or Fatal Inaction (Paperback, Softcover reprint of the original 1st ed. 2000)

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.
From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	December 2012
First published:	2000
Authors:	Peter Vervest
Contributors:	M. Hoogeweegen • N.F. Cameron
Authors:	Al Dunn
Contributors:	T. Weesing
Dimensions:	235 x 155 x 14mm (L x W x T)
Format:	Paperback
Pages:	250
Edition:	Softcover reprint of the original 1st ed. 2000
ISBN-13:	978-3-642-63065-1
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Applications of computing > Databases > General
LSN:	3-642-63065-0
Barcode:	9783642630651

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