When Blackpool Tower was being built, many people said it would be
a failure. Originally estimated at GBP150,000, it ended up costing
twice that much and John Bickerstaffe nearly went bust building
this unique attraction. But he was right. Once the Tower was open,
his company made a profit every year that it existed as an
independent public entity. Not only was the Tower profitable, but
it fuelled the Tower Company as Bickerstaffe built it into the
dominant entertainment group in Blackpool. Under his leadership it
acquired the Palace and later the Winter Gardens and Opera House.
By the 1930s it was running ballrooms, cinemas, live theatre and
the famous Tower Circus. The Bickerstaffe brothers were also key
figures in Blackpool's civic life. This is a story of the Victorian
entrepreneurship that created Blackpool's most iconic building, and
led to Blackpool being the apogee of seaside entertainment.
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