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Digital Peripheries - The Online Circulation of Audiovisual Content from the Small Market Perspective (Paperback, 1st ed. 2020)
Loot Price: R1,355
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Digital Peripheries - The Online Circulation of Audiovisual Content from the Small Market Perspective (Paperback, 1st ed. 2020)
Series: Springer Series in Media Industries
Expected to ship within 10 - 15 working days
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This is an open access book. Media industry research and EU
policymaking are predominantly tailored to large (and, in the
latter case, Western) European markets. This open access book
addresses the specific qualities of smaller media markets,
highlighting their vulnerability to global digital competition and
outlining survival strategies for them. New online distribution
models and new trends in the consumption of audiovisual content are
limited by, and pose new challenges for, existing audiovisual
business models and their legal framework in the EU. The European
Commission's Digital Single Market (DSM) strategy, which was
intended e.g. to remove obstacles to the cross-border distribution
of audiovisual content, has triggered a heated debate on the
transformation of the existing ecosystem for European screen
industries. While most current discussions focus on the United
States, Western Europe, and the multinational giants, this book
approaches these industry trends and policy questions from the
perspective of relatively small and peripheral (in terms of their
population, language, cross-border cultural flows, and financial
and/or symbolic capital) media markets.
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