Many companies are not single businesses but a collection of
businesses with one or more levels of corporate management. Written
for managers, advisors and students aspiring to these roles, this
book is a guide to decision-making in the domain of corporate
strategy. It arms readers with research-based tools needed to make
good corporate strategy decisions and to assess the soundness of
the corporate strategy decisions of others. Readers will learn how
to do the analysis for answering questions such as 'Should we
pursue an alliance or an acquisition to grow?', 'How much should we
integrate this acquisition?' and 'Should we divest this business?'.
The book draws on the authors' wealth of research and teaching
experience at INSEAD, London Business School and University College
London. A range of learning aids, including easy-to-comprehend
examples, decision templates and FAQs, are provided in the book and
on a rich companion website.
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