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Social Media Risk and Governance - Managing Enterprise Risk (Paperback)
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Social Media Risk and Governance - Managing Enterprise Risk (Paperback)
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Few topics are as pressing to policy makers, business leaders and
the risk management community as the secure and compliant
management of social media. Social Media Risk and Governance is a
practical guide to the components and considerations which make up
a good social media governance strategy, spanning both external
communications channels such as Facebook, Twitter and LinkedIn, as
well as enterprise social networks within an organization. Written
by social media risk and governance expert Phil Mennie, Social
Media Risk and Governance addresses the concepts which
professionals in information security, marketing, compliance and
risk management need to take into account in their daily practice,
guiding us through policy evaluation, planning on social media,
information security and fraud risks, how to respond to a crisis or
to archive data and more. Featuring examples from companies such as
BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is
designed to promote cross-functional working between professional
users of social media, acknowledging the impact of these
technologies across the business and the interaction of the various
stakeholders when planning new activities to effectively harness
the power of social media safely and successfully for their
organization.
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