* Uniquely focuses on achieving customer satisfaction with the
hotel and event industries, giving step-by-step practical guidance.
* Integration of case studies, author voice boxes, and example
forms and documents for the standardization of procedures key to
achieving customer satisfaction, informed by extensive professional
experience of both authors put into the context of existing
theoretical frameworks. * Inclusion of underexplored areas such as
employee empowerment, customer delight, over-promising, cultural
implications and contractual issues in customer satisfaction.
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