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The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Hardcover, 2nd ed. 2016) Loot Price: R984
Discovery Miles 9 840
Repayment Terms: R92 pm x 12*
You Save: R76 (7%)
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The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Hardcover, 2nd ed. 2016):...

The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Hardcover, 2nd ed. 2016)

Philip Kotler, Roland Berger, Nils Bickhoff

Series: Quintessence Series

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List price R1,060 Loot Price R984 Discovery Miles 9 840 | Repayment Terms: R92 pm x 12* You Save R76 (7%)

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This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

General

Imprint: Springer-Verlag
Country of origin: Germany
Series: Quintessence Series
Release date: May 2016
Authors: Philip Kotler • Roland Berger • Nils Bickhoff
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 113
Edition: 2nd ed. 2016
ISBN-13: 978-3-662-48489-0
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-662-48489-7
Barcode: 9783662484890

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