The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Hardcover, 2nd ed. 2016)

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Quintessence Series
Release date:	May 2016
Authors:	Philip Kotler • Roland Berger • Nils Bickhoff
Dimensions:	235 x 155 x 14mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	113
Edition:	2nd ed. 2016
ISBN-13:	978-3-662-48489-0
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Professional & Technical > Technology: general issues > Engineering: general Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-662-48489-7
Barcode:	9783662484890

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