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Japanese Popular Culture and Contents Tourism (Hardcover)
Loot Price: R4,245
Discovery Miles 42 450
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Japanese Popular Culture and Contents Tourism (Hardcover)
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Contents tourism is tourism induced by the contents (narratives,
characters, locations and other creative elements) of films,
novels, games, manga, anime, television dramas and other forms of
popular culture. Amidst the boom in global interest in Japanese
popular culture, the utilization of popular culture to induce
tourism domestically and internationally has been central to the
"Cool Japan" strategy and, since 2005, government policy for local
community revitalization. This book presents four main case studies
of contents tourism: the phenomenon of "anime pilgrimage" to sites
appearing in animated film; the travel behaviours and
"pop-spiritualism" of female history fans to heritage sites; the
collaboration between local community, fans and copyright holders
that underpinned an anime-induced tourism boom in a small town
north of Tokyo; and the large-scale economic impacts of tourism
induced by NHK's annual samurai period drama (Taiga Drama). It is
the first major collection of articles published in English about
media-induced tourism in Japan using the "contents tourism"
approach. This book will be of particular interest to students and
researchers of media and tourism studies in Asia. This book was
previously published as a special issue of Japan Forum.
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