Established companies are facing an increasingly dynamic and
globalized competitive environment. Radical innovations are
considered a means to escape this trend. In particular, it is
desirable for established companies to institutionalize systems to
repeatedly create new business based on radical innovations ("New
Business Creation," "NBC"). In six in-depth case studies, Philipp
Hartmann identifies design variables for NBC systems and explores
related performance measurement activities. In a subsequent
cross-case comparison, idiosyncratic observations are synthesized
into thirteen propositions. Moreover, two structurally different
approaches to NBC are identified and discussed. In addition, the
present research thoroughly studies performance measurement
activities in the context of NBC activities and finds that they are
an essential component that has been insufficiently addressed by
existing theory.
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