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Books > Business & Economics > Business & management > Business ethics
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Rethinking the Enterprise - Competitiveness, Technology and Society (Hardcover)
Loot Price: R1,464
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Rethinking the Enterprise - Competitiveness, Technology and Society (Hardcover)
Expected to ship within 12 - 17 working days
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The challenges of the 21st century are immense: implementing a more
sustainable development model, maintaining markets and societies as
open as possible, deploying entrepreneurial dynamism in the service
of the common good, boosting employment, reindustrializing Western
countries while promoting the development of emerging countries.
... How can we better focus our extraordinary creative capacity to
meet the challenges ahead?If there is a key trend in our time, it
is that of the progress of science and technology. This trend has
become a steamroller, whatever the vagaries of history and economic
conditions. It is enterprise that transforms, often as soon as they
emerge, scientific knowledge and technologies into products and
services. By mastering the methods and tools of techno-science, it
has the power of knowledge behind its economic strategies.
Techno-science constantly provides new opportunities and more
powerful competitive weapons. Enterprise is therefore the main
mediator between science and society. Yet is it an agent of
progress?This essay explores the key role enterprise could play in
the transformation of the economic system. By changing its culture,
it can be a powerful tool to better meet the global challenges of
our century. De Woot proposes that a spirit of enterprise,
creativity and innovation are necessary responses to societal
challenges. Although the current economic model is the source of
major deviations, enterprise in the broadest sense can help correct
many of them. From *problem* it can become *solution*.
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