Are there really useful tips or strategies to smart business
negotiations? As a manager, you've probably wondered this many
times. Author Philippe Korda not only knows these strategies do
exist but he has also now written one of the most useful books
you'll ever need for sharp negotiating skills.The Five Golden Rules
of Negotiation reveals the art of negotiation and helps you get the
skills needed in becoming a master negotiator in today's business
environment. The first part of the book outlines the fundamentals
of negotiating, while the second part is devoted to getting the
reader to understand their opponent's interests and tactics during
the negotiation process. Finally, you get the opportunity to learn
how to strategize successfully.The book itself is based on a
fictional buyer-salesperson relationship. Korda cleverly begins
this book with two protagonists meeting over lunch on the day the
buyer is due to retire. They begin to discuss their business
relationship over the years and Korda includes different episodes
or meetings during that time to bring out the above golden tules
and other negotiation concepts. He provides simple tools to help
apply the golden rules and each chapter concludes with a summary of
the key points and questions to be considered.
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