Global Strategic Management (Paperback, 5th edition)

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	October 2022
Authors:	Philippe Lasserre • Felipe Monteiro
Dimensions:	246 x 189 x 41mm (L x W x T)
Format:	Paperback
Pages:	688
Edition:	5th edition
ISBN-13:	978-1-350-93296-8
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-350-93296-5
Barcode:	9781350932968

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