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Entrepreneurship in the Creative Industries - How Innovative Agents, Skills and Networks Interact (Hardcover, 1st ed. 2023)
Loot Price: R3,850
Discovery Miles 38 500
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Entrepreneurship in the Creative Industries - How Innovative Agents, Skills and Networks Interact (Hardcover, 1st ed. 2023)
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This books provides a critical perspective on entrepreneurialism in
the creative industries. Split into three sections, the book first
asks the contextual question; why, at this point in time, did we
arrive at such a focus on entrepreneurship in the creative
industries? Examining the historical, social, cultural, economic
and political background, the book places the creative industries
and entrepreneurship firmly within a systemic approach to
creativity and cultural production. Given this emphasis on
entrepreneurship in the creative system, the second part of the
book asks, what do those who want to work in the creative
industries need to do to pragmatically gain an income? The
practices, skills, business models and plans necessary to master in
order to successfully run a business are explored in this section.
The final section contains detailed case studies that reveal the
lives of those who found a way to successfully gain an income in
the creative industries. It highlights the practical knowledge they
gathered, how they negotiated their field of endeavour, and the
decisions they made in the real world. Fundamentally the book
answers three questions: How and why did we get here? Given that we
are here at this point in time, how do we go about being
entrepreneurial? And who has managed to do this in the creative
industries and how did they do it? Covering both theoretical
debates in detail, and practical case studies in key sub-sectors of
creative industries, this truly integrative and far-reaching volume
will be of interest to students, researchers and practitioners
alike.
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