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The International Wine Trade (Hardcover, 2nd edition)
Loot Price: R4,501
Discovery Miles 45 010
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The International Wine Trade (Hardcover, 2nd edition)
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This is the second edition of the definitive analysis of the
international wine trade. This new edition focuses on individual
trade flows across the major importing and exporting countries,
examines the increasing role of food retailers in wine selling and
looks for the future trends which will shape the industry in the
new millennium.
The book begins by examining technical factors in the wine trade
giving rise to differences in pricing and considers how wines'
characteristics help to position the final products. It shows how
trends in consumption are changing in different ways in the
traditional and Anglo-Saxon markets and explains the effects of
developments in international trade such as the role of trade
barriers.
The heart of the book profiles the ten major wine importing
countries and considers: Trends in the consumption of alcoholic
drinksWine market and import patternsThe configuration of import
and distribution channelsEach country's trade policy with detailed
comparisons between themThe book then goes on to consider the wine
trade from the exporters point of view and describes: The challenge
posed by New World producers to those based in Western EuropeThe
influence of the previously planned economies of the former Soviet
blocThe role of the EU and the likely effect of further European
integrationThe influence of tariff schedules and the GATT
negotiationsThis edition will be essential reading for all wine
trade professionals including: wine producers, importers and
exporters, negocients, co-operatives and regional economic
development agencies, and wine merchants and retailers.
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