In today's world video production is a commodity, easily produced
by virtually anyone with just a cell phone. Film director Pierre
Walters reflects on how quality brands can use the power of video
and storytelling to rise above the white noise of the media age and
engage on an emotionally inspiring level with each of their
consumers. A powerful study of what video means in the context of
social media and the connected world, Walters invites business
owners, artists, and organizations to tap into the power of their
engaged audience.
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