"New York Times Bestseller "
Po Bronson and Ashley Merryman's work changes the national
dialogue. Beyond their bestselling books, you know them from
commentary and features in the "New York Times," CNN, NPR, "Time,"
"Newsweek," "Wired," "New York," and more. E-mail, Facebook, and
Twitter accounts are filled with demands to read their reporting
(such as "How Not to Talk to Your Kids," "Creativity Crisis," and
"Losing Is Good for You").
In TOP DOG, Bronson and Merryman again use their astonishing
blend of science and storytelling to reveal what's truly in the
heart of a champion. The joy of victory and the character-building
agony of defeat. Testosterone and the neuroscience of mistakes. Why
rivals motivate. How home field advantage gets you a raise. What
teamwork really requires. It's baseball, the SAT, sales contests,
and Linux. How before da Vinci and FedEx were innovators, first,
they were great competitors.
Olympians carry TOP DOG in their gym bags. It's in briefcases of
Wall Street traders and Madison Avenue madmen. Risk takers from
Silicon Valley to Vegas race to implement its ideas, as educators
debate it in halls of academia. Now see for yourself what this
game-changing talk is all about.
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