New Insights into Prognostic Data Analytics in Corporate Communication (Paperback)

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	August 2019
Authors:	Pragyan Rath • Kumari Shalini
Dimensions:	229 x 152 x 10mm (L x W x T)
Format:	Paperback
Pages:	184
ISBN-13:	978-1-947441-10-1
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-947441-10-8
Barcode:	9781947441101

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