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New Insights into Prognostic Data Analytics in Corporate Communication (Paperback) Loot Price: R556
Discovery Miles 5 560
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New Insights into Prognostic Data Analytics in Corporate Communication (Paperback): Pragyan Rath, Kumari Shalini

New Insights into Prognostic Data Analytics in Corporate Communication (Paperback)

Pragyan Rath, Kumari Shalini

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List price R657 Loot Price R556 Discovery Miles 5 560 You Save R101 (15%)

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This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: August 2019
Authors: Pragyan Rath • Kumari Shalini
Dimensions: 229 x 152 x 10mm (L x W x T)
Format: Paperback
Pages: 184
ISBN-13: 978-1-947441-10-1
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
Books > Business & Economics > Business & management > Business communication & presentation > General
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LSN: 1-947441-10-8
Barcode: 9781947441101

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