BUSINESS INNOVATION in the 21st Century (Paperback)

The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com.

General

Imprint:	CreateSpace
Country of origin:	United States
Release date:	February 2007
First published:	February 2007
Authors:	Praveen Gupta
Dimensions:	229 x 150 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	372
ISBN-13:	978-1-4196-4663-8
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-4196-4663-X
Barcode:	9781419646638

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