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Celluloid Deities - The Visual Culture of Cinema and Politics in South India (Hardcover)
Loot Price: R3,411
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Celluloid Deities - The Visual Culture of Cinema and Politics in South India (Hardcover)
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Towering billboards featuring photorealistic portraits of popular
cinema stars and political leaders dominated the cityscape of
Chennai, in the south Indian state of Tamil Nadu, throughout the
second half of the twentieth century. Studying the manufacture and
reception of these billboards known locally as banners and cutouts
within the context of the entwined histories of the cinema industry
and political parties in Tamil Nadu, Preminda Jacob reveals the
broader significance of these fragments of visual culture beyond
their immediate function as pretty pieces of advertising. Jacob
analyzes the juxtaposition of cinematic and political imagery in
the extra-cinematic terrain of Chennai's city streets and how this
placement was pivotal to the elevation of regional celebrities to
cult status. When interpreting these images and discussing their
political and cultural resonance within the Tamil Nadu community,
Jacob draws upon multiple perspectives to give appropriate context
to this fascinating form of visual media."
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